Kim Kardashian was blasted for promoting SKIMS during the LA Wildfire

Kim Kardashian faces backlash for selling out SKIMS during the Los Angeles fires that destroyed more than 1,000 structures.

Comedian Meredith Lynch criticized the reality TV star for prioritizing her brand over crisis relief. Meanwhile, her sister Khloe Kardashian offered practical support by sharing techniques to help firefighters.

Kim Kardashian's fans also took to her social media pages to criticize the billionaire for remaining silent during the raging inferno.

In an Instagram story, Kim Kardashian promoted the SKIMS winter sale, highlighting it with a countdown timer.

However, the 44-year-old reality star was slammed by Los Angeles writer and comedian Meredith Lynch, who called out Kardashian on social media, accusing her of prioritizing her brand over the fire crisis that continues to ravage parts of Los Angeles. destroying homes and displacing hundreds of people.

In an Instagram video, Lynch expressed his frustration, saying, “LA is literally on fire and Kimberly Noel is literally posting telling us to buy SKIMS.”

Lynch shared a screenshot of the countdown post and criticized the lack of reports of fires.

“On her Instagram, no one is thinking or begging, but she's giving you a countdown to her winter sale,” Lynch noted. “With Kim Kardashian having such a huge reach, having such a base in Los Angeles, I think it's wild that they're not like, 'Hey, let me use my platform to spend as much resources as possible.'

The writer continued: “No, she's like 'buy SKIMS' instead.”

Lynch highlighted the timing of the Instagram Story, calling it insensitive and urging Kardashian's team to remove the post.

“She has a whole awesome social media team that should be stepping in right now,” Lynch said, suggesting that the team should make it a priority to distribute resources to those affected by the fires.

“It's wild to me, we're living at the end of the day right now, that's what's happening. Because of these billionaires, they're so out of touch that they don't care,” she added.

Kardashian's fans also slammed her on social media, with many commenting that they were too busy with the Los Angeles fires to buy her SKIMS.

One person wrote on the SKIMS Instagram page: “Yeah Kim, wanna grab a bucket and help with the fire? You're going to survive without advertising for a while.”

Another said: “Wow, I wish I could think about getting new plates, but I've been evacuated from the fires.”

A third person simply wrote, “They are soulless.”

Meanwhile, the billionaire's sister Khloé took a different approach. She shared an update with her 304 million Instagram followers about the ongoing fire crisis.

She revealed that a neighbor who is in direct contact with firefighters described the firefighters as “desperate, hungry and exhausted”.

According to Daily mailKhloé offered practical ways to help, encouraging her audience to support local fire stations by donating items like protein-rich meals, Gatorade and coffee.

She also shared details for those looking to contribute financially, writing, “If you want to donate to my neighbor who is going to Costco tomorrow to pick up fried chicken and sides to deliver to multiple stations, you can Venmo: @sean -Whitley.”

Meanwhile, the devastating wildfires raging in Los Angeles are reportedly threatening Kardashian's $70 million oceanfront property along the Pacific Coast Highway.

According to USA SunThe fires have burned more than 5,000 acres, reduced more than 1,000 structures to ashes and left the region in a state of chaos.

The Pearl, fueled by the Olive and Palisades fires, has devastated iconic neighborhoods like Sunset Boulevard.

As the fires rage without containment, real-time evacuation maps are constantly updated, leaving residents in a state of fear and uncertainty.

Once owned by supermodel Cindy Crawford and her husband Rand Gerber, the Kardashian estate in Malibu is the epitome of luxury and seclusion.

The spacious 5,000-square-foot property has four oversized bedrooms and six bathrooms.

Famed as a “one-off complex,” the property only became available after Crawford reimagined the space with modern touches.

The property offers meticulously landscaped grounds, panoramic ocean views and private beach access. A driveway winds past the tennis court, leading visitors to the elegant two-story residence.

The master suite features breathtaking floor-to-ceiling beach views, a cozy fireplace and spa-inspired bathrooms.

Additional bedrooms have private entrances, while the home features a three-car garage and ample guest parking.