Beyoncé defends daughter's brand in Jay-Z scandal

Beyoncé She is said to be keen to protect her daughter Blue Ivy's brand after her father Jay-Zthe scandal of rape allegations.

The superstar singer recently got the green light to trademark her 12-year-old daughter's name, Blue Ivy, which a source says would allow the soon-to-be teenager to have a career that is “resilient” yet “adaptable for future aspirations. “

Before this recent approval, Beyoncé had made two attempts to obtain the trademark, but encountered various complications.

Beyoncé reportedly wants to “protect” her daughter Blue Ivy's brand after recently getting approval to trademark the 12-year-old's name. USA Sun.

The “Texas Hold 'Em” singer had previously tried to trademark the name on two separate occasions, but ran into hurdles that have now been cleared.

Now she wants to move forward with the process after her husband Jay-Z is embroiled in rape allegations.

PR expert Grace McCormick, founder of Lightfinder PR, told the news outlet that Beyoncé's decision to move forward with the Blue Ivy label “reflects her keen understanding of personal branding and legacy building.”

The Lightfinder PR founder also hinted that the singer has already started branding her daughter, bringing her “into the public eye as an up-and-coming talent” with “surprise performances” during her Renaissance World Tour.

She added of Beyoncé: “It shows her understanding of intellectual property in a way that protects her family and aligns with her brand narrative of empowerment and ownership.”

According to McCormick, Beyoncé fans can expect the singer to continue building on her daughter's career path, which already has an impressive resume that includes narrating a New York Times best-selling book and starring in the movie “Mufasa.”

“Collaboration on philanthropic initiatives, gradual introductions to creative projects and opportunities for Blue Ivy to speak or appear on her own will help shape her narrative,” said the public relations expert.

She added: “By combining mentoring with moments that allow Blue Ivy to shine independently, Beyoncé not only provides the foundation for her daughter's career, but also sets an inspiring parenting example for the community.”

McCormick went on to say that Beyoncé's decision to trademark her daughter's name will ensure that it cannot be used for “unauthorized purposes” that “could damage their reputation or take advantage of their identity.”

The move will also help the family “build a consistent and authentic brand narrative” for Blue Ivy in whatever endeavors she plans to use it for.

Since the allegations against Jay-Z, the family has put on a united front, including attending Blue Ivy's “Mufasa” premiere in Los Angeles.

According to Daily mailit was Beyoncé's idea to have the Roc Nation founder attend the premiere because she wants the family to face the rape allegations instead of keeping quiet.

A source said of the situation: “Beyonce feels the best way is to face it. Blue Ivy knows what's going on and has decided to support her dad as much as she can. She was there in solidarity with her dad and mom.

The same insider also confirmed that the couple is “working with a crisis specialist who is counseling them on how to deal with this” to help them cope.

The allegations against Jay-Z allege that he and music mogul Sean “Diddy” Combs had sex with a minor without consent at a VMA after-party in 2000.

He strongly denied the rape allegation, calling it a “blackmail attempt” to extort money from him.

Since then, the rapper has filed multiple motions to dismiss the case and have the court reveal the name of his accuser.

Those claims were dismissed, however, and the judge sharply rebuked his lawyer, Alex Spiro, for his choice of words in addressing the alleged victim and trying to speed up the trial.

Jay-Z has also filed lawsuits against the victim's attorney, Tony Buzby, initially accusing him of extortion and later amending the filing to include a defamation claim.

In a lengthy statement denying the rape allegations against him, Jay Z brought up his wife and children and how difficult a lawsuit would be for them.

“My only heartache is for my family,” the rapper said. “My wife and I will have to sit our children, one of whom is at an age where her friends will surely see the press and ask questions about the nature of these allegations and explain the cruelty and greed of people. I mourn another loss of innocence.”

He added: “Children at a young age shouldn't have to put up with this. It's unfair to try to understand the inexplicable levels of abuse aimed at destroying the family and the (human) spirit.”

Jay-Z has three children with the famous singer Beyoncé: daughter Blue Ivy Carter (12) and twin boys and girls, Sir and Rumi Carter (7).