Meghan Markle's star power boosts sales for Australian brand

Meghan MarkleThe Duchess of Sussex has once again proven her ability to influence fashion trends and elevate emerging brands.

According to the report, Australian label Posse experienced significant sales increases after the royals wore their products.

Meghan Markle is known to consciously support young designers and invest in brands such as Cesta Collective and Clevr Blends.

The founder of Australian fashion brand Posse has praised Meghan Markle for a major sales boost, underscoring the Duchess's powerful influence on consumer trends.

In an interview with Town and CountryPosse owner Daniella Mulham expressed her gratitude for Meghan's consistent support, noting the significant impact of her endorsement.

“We are very grateful for the continued support she continues to show for our brand and we love seeing her wearing Posse,” Mulham said. Daily mail.

This surge in popularity is not unique to the Posse, as Meghan's fashion choices have resulted in huge sales for many brands.

A standout moment came in 2017 when Scottish brand Strathberry sold out of one of its handbags in just 11 minutes after Meghan wore it during an appearance with Prince Harry.

Additionally, Strathberry reportedly expanded its workforce due to an increase in sales after Meghan wore their products, showing the financial strength behind her endorsement.

London-based lab-grown diamond brand Kimaï is another company that benefited greatly from the “Meghan Effect”.

In 2019, Meghan was seen wearing $767 worth of Felicity earrings, which she personally purchased.

According to Daily mailco-founders Jessica Werk and Sidney Neuhaus revealed that the appearance of the duchess led to an increase in sales, generating $1.2 million.

Warch shared that Kimaï started with no outside funding, but just two months later, Meghan's support significantly increased their revenue, allowing them to raise $1.2 million.

The brand, known for its use of lab-grown diamonds and recycled gold, eventually secured a record investment of £250,000 from Dragon's Den star Stephen Bartlett in exchange for a 3% stake, its biggest deal to date.

As of January, Kimai is forecast to make a profit of $608,000 (£500,000) in 2024 after four years of operating at a loss.

Meanwhile, Meghan is fully aware of her significant influence on fashion brands and consciously uses it to elevate up-and-coming designers.

In an interview with The New York Timesshe shared that knowing that her clothes will be “the center of the world's attention,” she chooses to “support designers that (she) has really great friendships with and smaller, mainstream brands that haven't gotten the attention they should get.”

“It's one of the most powerful things I can do, and it's as simple as wearing an earring,” Megan explained.

In addition to showcasing brands through her fashion choices, Meghan has also invested in several companies, owning around five to ten brands.

However, the only publicly confirmed investments are Cesta Collective and Clevr Blends, a vegan powdered latte brand available in the UK for £23 for a 14-serve bag.

Although the Duchess did not reveal the exact amount invested, the founders of Cesta confirmed that her investment was a minority stake.

Meghan reportedly started building her investment portfolio during the pandemic. In December 2020, the Duchess announced her investment in Clevr Blends, a wellness coffee brand known for its organic, gluten-free powdered SuperLattes.

In a 2019 statement to Fortune, Meghan expressed her support for the company's founder, Hanna Mendoza.

“This investment supports a passionate female entrepreneur who prioritizes building community alongside her business,” she said. “I'm proud to invest in Hannah's determination to source ethical ingredients and create a product that I personally love and that has a holistic approach to wellness. I believe in her and I believe in her company.”

Meghan and her husband Prince Harry have gone out of their way to show support for the victims of the ongoing Los Angeles wildfires.

The couple has made donations through its Archival Foundation, volunteered at shelters and opened their Montecito home to friends displaced by the fires.

In another show of support, Meghan decided to delay the release of her Netflix cooking show, “Love, Meghan.”

In the notice to People magazineThe Duchess thanked Netflix for supporting her decision to prioritize those affected by the fires in her home state.

“I am grateful to my partners at Netflix for supporting me in delaying the launch as we focus on the needs of those affected by the wildfires in California,” she said.

Meghan's new cooking show, originally set to premiere on January 15, has been pushed back to March 4.