DIY VIRAL
Travis Scott – Source: WWD/Getty
During the College Football National Championship, Travis Scott released his new track “4×4” and related merchandise to benefit victims of the Los Angeles wildfires.
Travis Scott is always looking for new ways to deliver products and chose the College Football National Championship game to debut his new song. Scott performed the song “4×4” from the top of Mercedes-Benz Stadium in Atlanta during halftime with the beautiful city as a backdrop.
As Ohio State and Notre Dame took a break from the action, viewers enjoyed the pre-recorded performance of the track teased on WWE's “Monday Night Raw.”
According to TMZAfter the performance, Travis launched new products to benefit the California Wildfire Relief Fund. Fans can choose from an “LAFD” t-shirt or hoodie featuring a list of all Los Angeles fire departments.
The gear comes in Travis' signature brown shade and doesn't break the bank, so consumers can get the wires while helping Los Angeles. You can pre-register “4×4” before its official release by clicking on here; 100% of profits from each sale will be donated to the California Wildfire Relief Fund and Direct Relief.
Get the equipment designed by Cactus Jack “LAFD” by going to TravisScott.com.
More than 100,000 residents have been displaced by forest fires which have claimed more than 24 lives so far. If you have been moved, you can find shelter, clothing and food resources by clicking here.
DIY VIRAL
