Travis Scott is playing his part for the victims of the Los Angeles fires

Travis Scott is putting its money to good use as California grapples with the aftermath of the Pacific Palisades wildfires.

The rapper revealed his plans to donate proceeds from merchandise sales to affected communities in Los Angeles to provide relief to the area.

Travis Scott joined a long list of celebrities such as Paris Hilton and Beyoncé who have made significant direct donations to help victims of the fire.

The songwriter tackled the worthy cause after debuting his new single 4×4 at the College Football Playoff National Championship Game on Monday. At the event, he performed with members of the HBCU marching band from Morehouse,

In collaboration with Team Cactus, Scott released new items on his website to commemorate the release. These included two products honoring the hardworking and dedicated first responders in Los Angeles and 1 CD single.

The artist shared that 100% of the net proceeds from the sale will go to the Direct Relief-California Wildfire Response Fund to help them continue to provide immediate relief to those affected by the fire.

Per TMZThe Palisades wildfire has had a devastating impact, including thousands of homeless and displaced families, 27 recorded deaths and many lost/displaced animals.

Scott's donation joined stars Leonardo DiCaprio, Eva Longoria and Arnold Schwarzenegger, the football team the Eagles and the music group Metallica, who have donated huge sums of money and been active in helping victims get back on their feet.

As a rapper, celebrity DJ and socialite, Hilton, who unfortunately lost her home in the fire, was quick to provide direct cash assistance to the victims.

Reported by the author An explosionHilton, a family friend of the Kardashian/Jenner clan, announced her non-profit organization, 11:11 a.m. Media Impact, elevated over $600,000 in just three days. Its goal is to raise $1 million to help provide “cash assistance, housing and basic necessities for those affected.”

The entertainer encouraged those interested to visit her link in her Instagram bio, adding: “Everybody helps and together we can make a big difference in the lives of families.”

She shared the latest information that her non-profit organization has registered a whopping $800,000 in donations to emergency funds in 72 hours. Hilton explained that $150,000 was sent to the Wildfire Relief Fund GoFundMe to provide immediate cash assistance to 150 Altadena families.

The star's Malibu beach estate was caught in the devastating Los Angeles wildfires that started about two weeks ago.

Hilton's heart is as strong as it is big. On January 8, 2025, she shared a long but very emotional Instagram post showing the remains of her sprawling Malibu home.

According to signatureHilton watched her house “burn to the ground on live television” as she sat with her “family watching the news.” Although it was a tragic experience, the star expressed gratitude that her family and pet survived the fire. The star added:

“My heart and prayers go out to every family affected by these fires. To all the people who have lost their homes, their memories and theirs beloved pets. My heart goes out to those who are still devastated or grieving greater losses.”

Hilton described the devastation that followed the fire as “unimaginable”, saying: “To know that so many are waking up today without a place they called home is truly heartbreaking.”

She also thanked the “brave firefighters and first responders who risk their lives” to protect everyone, calling them true heroes.

“I am so grateful for your courage, dedication and the incredible sacrifices you are making to save lives and fight this unimaginable battle. Thank you from the bottom of my heart,” Hilton added, encouraging everyone to give their loved ones a little hug. tighter.

Hilton and her family opened the doors of their facility to people who had to evacuate their homes when the fire broke out.

In him Instagram mail, she confirmed that she and her team had taken “essential items and gifts” to the families they were sheltering at the Hilton in Montebello.

“My heart goes out to them and I will never forget being able to bring comfort and smiles to their faces,” Hilton wrote. In addition to putting families up at the Hilton, she also stopped at a baby store to get essentials for babies and toddlers affected by the fire. In her words:

“Then we had the opportunity to visit @PasadenaHumane and was so touched by their life saving work to help our animal community. I am so grateful to be able to bring home Zuzu, our new foster, whose family unfortunately had to give her up after their home was destroyed in forest fires.”

“Fostering is such an important way to help when you can — if you can, please consider giving a temporary or permanent home to animals in need,” the model said, sharing an update on what she's been up to since the fires began.

The “Goosebumps” rapper has had his own personal tragedies, such as the 2021 Astroworld festival incident that claimed the lives of ten fans and left hundreds injured.

last year, An explosion shared excerpts from his interview with GQ in November 2023, in which he reflected on the aftermath of the incident and the emotional rollercoaster he had to deal with.

Scott described the event as “devastating”, noting that he always thinks about it. The rapper added, “These fans were like my family. You know, I love my fans to the core. I was just too devastated.”

He also admitted that moving on from the incident was not easy, as there were moments when things got tough and he felt emotional for the people who lost their lives, were injured and their families who had to go through the experience.

A Texas grand jury cleared Travis Scott of all criminal charges in 2023, and the Harris County District Attorney also echoed the view that the victim did not have enough evidence to file criminal charges.

With this latest move, Travis Scott has shown his commitment to making Los Angeles a happier and brighter place once again!